Move your phone to look around
For museums, cultural institutions, and organizations that refuse to let knowledge disappear.
Cultural heritage and institutional knowledge – secured, structured, accessible.
Complex content into spatial experiences that people actually want to engage with.
Projects become strategic investments. Fundable. Defensible. Future-proof.
Anna Schnorf – Technology
Reality architect. Builds digital spaces where imagination becomes experience. Teaches AR/VR at HSLU.
Maxx Nandori – Craft & Story
Makes digital things physical. Designs what you can touch, feel, and remember.
Plus a network of developers, designers, and cultural producers we bring in as needed.
Make sure what matters doesn't disappear.
ZHAW | Kunsthalle Göppingen | Soeder | Sonderegger | suissetec | AtlasVR | Softletics | Tenity
Merum c/o Cyber Funk Studio Bernstrasse 86 8953 Dietikon Schweiz
Kunsthalle Göppingen, Germany, 2025
Kunsthalle Göppingen had invested in immersive technology years ago – but needed to prove it still mattered. A new funding round required a project that would demonstrate relevance, impact, and community engagement. The brief: bring young and old together, make technology accessible (not intimidating), and create something more interactive than anything they'd done before.
We became project partners. Not vendors.
We developed a strategic concept the Kunsthalle could use to secure funding from foundations and municipal supporters. The concept was clear: intergenerational dialogue, participatory creation, and accessible immersive storytelling.
We ran workshops with young people from Rupert-Mayer-Haus. They brought personal objects that mattered to them. They learned to 3D-scanne their objects themselves. Then the Kunsthalle had young and old meet, exchange stories, scan memory objects. The process was the work.
We took those scans, those stories, those voices – and built a VR installation around a virtual tree. A tree modeled after a real one, rooted in the physical space of the Kunsthalle. Visitors put on a Quest headset (passthrough mode – the room stays visible). They look up into the canopy. A leaf falls. It carries a story. The memory object appears. A voice begins.
Hand tracking lets them hold, rotate, examine. No controllers. Just hands.
We printed physical leaves – thousands of them – with QR codes that trigger Web-AR stories outside the gallery. These leaves were scattered across the city. People took them home. The exhibition traveled beyond its walls.
We designed posters with the same AR layer. The installation lived in the Kunsthalle – but the stories lived everywhere.
30 minute average engagement time (in an era where 2 minutes is considered good)
5 people waiting before doors even opened at the exhibition launch
October 2025 – January 2026: enthusiastic reception
Funded, legitimized, celebrated – the project proved the Kunsthalle's investment in immersive tech was not just valid, but essential
More importantly: young people and seniors met, listened, and understood each other. Technology wasn't the goal. Connection was.
Strategic concept (used for funding applications)
Participatory workshops (enabling community co-creation)
VR installation (Quest 3, hand tracking, passthrough)
3D asset processing & anonymization (protecting identity, preserving story)
Interview processing, turning them into digestable story snippets
Web-AR leaves & posters (city-wide distribution)
Hardware setup, spatial tracking, on-site testing
Full technical & creative support from concept to launch
This wasn't a "cool VR thing." It was a legitimation tool. A funding argument. A community intervention. A model for how cultural institutions can use technology not to replace human connection – but to amplify it.
The tree is a monument. To the people who shared. To the institution that trusted us. To the stories that matter.
Soeder x Sonderegger, Independent Paper Show, Zurich & London, 2025
Sonderegger, a Swiss paper engineering firm, organizes the annual Independent Paper Show – a platform showcasing what's next in print. For 2025, the theme was future. But they needed more than speculation. They needed proof: What's the future of packaging when everything is going digital?
The answer wasn't abandoning print. It was augmenting it.
We partnered with Soeder, a high-end natural soap manufacturer, Pascal Fierz and Sonderegger to create a packaging experience that bridges craft and technology.
A beautifully printed soap box. Premium materials. But when you point your phone at it – through Web-AR, no app required – a portal opens.
You look inside the package. A piece of meadow appears. The plants used in the soap – alive, animated, preserved. A bee sits on a flower. You see the nature that went into this object. You feel the care.
We hand-drew the scene in VR – a 3D illustration layered into the physical world. The result feels organic, tactile, alive. Not tech for tech's sake. Tech that honors craft.
The packaging was showcased at the Independent Paper Show in Zurich and London.
Print isn't dead. It's a portal.
This project proved that physical objects can carry digital stories – and that the two don't compete. They amplify each other.
For brands rooted in craftsmanship (like Soeder), this opens a way to communicate quality, origin, and care without compromising on materiality. For industries like packaging (Sonderegger), it's a model for how print stays relevant in a digital-first world.
Strategic concept (how AR extends print without replacing it)
3D illustration (hand-drawn in VR)
Web-AR integration (no app, instant access)
Collaboration with paper engineers & product designers
Showcase-ready prototype (Zurich, London)
A conversation starter. A future model. A proof of concept for how traditional industries can evolve without losing their soul.
ZHAW, Zurich, 2023–2030
How do you honor people driving digital transformation?
ZHAW needed an award for their annual Digital Shaper event. But not just a trophy. Something that would show, through its very existence, that digital innovation is alive and accelerating.
We design a digital award.
The digital trophy – accessible via Web-AR – is built with the most advanced tools available at that moment. Each year, industry standards are mirrored. The leaps forward, the steps backwards.
The award doesn't just celebrate progress. It is progress.
By 2030? We'll have documented an entire era of immersive tech development.
Every year, recipients don't just get recognized – they get a snapshot of where digital innovation stood in that moment. It's a time capsule. A record. A reminder that transformation is ongoing, not a destination.
For ZHAW, it's also a motivation tool. The award itself is proof that engaging with digitalization is worth it. It's tangible. It's evolving. It's something people want to win.
Concept & design for that year's award
Web-AR integration (no app, instant access)
Use of cutting-edge immersive tools (always the latest available)
Coordination with event production
Occasional keynote contributions (speaking at the award ceremony)
A 7-year partnership (2023–2030) that documents the evolution of immersive technology in real-time – while celebrating the people who push digitalization forward.
Tartar, Ongoing, 2026-2027
The Tower Clock Museum in Tartar, Switzerland, holds a significant collection of historical tower clocks. All functional. Each one Ticking and Tacking in a unique way.
But the craft of maintaining them is disappearing. Succession is uncertain. The museum's future is at stake.
An immersive web platform where the collection and knowledge lives on – permanently accessible, fully explorable. Not just documentation. An experience.
Everything the museum needs to start a successful funding process. Legitimisation, relevance, access.
securing the knwoledge and cultural heritage for internal usage.
High-resolution 3D scans of the building and every clock
Mechanical details – how they work, not just how they look
Sound recordings – the ticking, the chimes, the mechanisms
Visual documentation – textures, materials, craftsmanship
The knowledge of a vanishing craft
The sensory experience of these objects – sight, sound, movement
Technical details for researchers and enthusiasts
Explore the Digital Monument spatially, from anywhere
Examine individual clocks in detail
Download knowledge, share discoveries
Experience what it means to stand in this space
Tower clockmaking is disappearing. This monument ensures the collection – and the expertise behind it – isn't lost.
It's not an archive. It's an experience. A monument to these sensual masterpieces.